Your privacy and the protection of your personal data are a priority for CW Arquitetura. This Privacy Policy explains how we collect, process and protect your personal data through the website cwarquitetura.ptin full compliance with the General Data Protection Regulation (GDPR) – Regulation (EU) 2016/679 and the applicable Portuguese legislation (Law no. 58/2019).
1. Who is the Data Controller?
The person responsible for processing your personal data is:
- Name/Company: CW Arquitetura
- Registered office: R. Eng José Frederico Ulrich 33, Bloco B, R/C Frente, Linda-a-Velha, Portugal
- Contact e-mail: luizfelipe.feltrim@cwarquitetura.pt
2. What Data Do We Collect, For What Purposes and On What Legal Basis?
We collect data in two ways: through direct interactions (forms) and in an automated way (marketing tools and cookies).
A. Contact forms
- Data collected: Name, e-mail address, telephone number [adjust according to the fields of your form] and the content of your message.
- Purpose: To respond to your requests for information, clarification of doubts or sending of requested commercial proposals.
- Legal Basis: Pre-contractual due diligence at the request of the data subject (Article 6(1)(b) of the GDPR) and their Consent (Article 6(1)(a) of the GDPR).
B. Analysis, Tracking and Advertising Tools (Cookies and Pixels)
We use online identifiers to analyze our website traffic and to display personalized advertising. The legal basis for the use of these tools is your Prior and Explicit Consent (Article 6(1)(a) of the GDPR), provided via our cookie banner:
- Google Analytics (GA4): Collects aggregated and pseudonymized data (such as your anonymized IP address, approximate location, pages visited and dwell time) so that we can analyze the statistical performance of the website.
- Google Tag Manager (GTM): Management system that allows us to inject and control tracking scripts centrally. GTM does not collect personal data directly, but controls the triggering of other tools.
- Meta Pixel (Facebook Pixel): Monitors the actions you take on our website after interacting with an ad on Facebook or Instagram. It allows us to measure the effectiveness of campaigns and create similar target audiences for advertising on the Meta network.
- Google Ads: Uses cookies to track conversions resulting from ads made on the Google network and to display targeted ads based on your previous visits to our website(Remarketing).
3. Recipients and International Data Transfers
We do not sell your personal data. However, for the operation of the marketing tools described above, browsing data is shared with the following subcontractors:
- Google LLC (United States)
- Meta Platforms, Inc. (United States)
Security Note (GDPR): These companies operate under the EU-US Data Privacy Framework, guaranteeing an adequate level of data protection equivalent to the European one.
4. Data retention period
Your data will only be kept for the period strictly necessary to fulfill the purposes described:
- Data from forms: Will be stored for a maximum period of [e.g. 12 months / 24 months] after the last contact, unless it results in a contractual relationship.
- Google Analytics data: This is set to be deleted automatically after [e.g. 14 months / 2 months – confirm in your GA4].
5. What are your rights?
In accordance with the GDPR, as the data subject, the user has the right to exercise the following rights with the data controller at any time:
- Right of Access: To know if your data is being processed and to obtain a copy of it.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to erasure (“Right to be Forgotten”): Request the deletion of your personal data.
- Right to Limitation of Processing: Temporarily suspend the processing of your data in certain situations.
- Right of Portability: Receive your data in a structured, machine-readable format.
- Right to Object: To object to the processing of data, especially for direct marketing purposes.
- Right to Withdraw Consent: Withdraw the consent given for the processing of cookies or forms at any time, without compromising the lawfulness of the processing carried out up to that date.
To exercise your rights, please send an e-mail to [seu-email@dominio.com]. If you feel that your rights have been violated, you also have the right to lodge a complaint with the supervisory authority in Portugal: the CNPD – Comissão Nacional de Proteção de Dados (www.cnpd.pt).
6. How to Manage or Revoke your Cookie Consent
In addition to the configuration panel (banner) on our website, you can deactivate the personalization of ads directly with the providers:
This policy is updated and effective as of May 2026